Marketing Challenges and a Few Solutions Every Business Leader Needs To Explore

By Rodger Roeser, CEO, The Eisen Agency

It’s never been more challenging to market your business and the professional services your organization provides. Potential clients…

A big area of head scratching comes when we see job postings in the marketing industry for in house marketing positions. Some are so vague as to not offer much insight into the actual position, or so specific that the pool of candidates in both cases lik…

When you hire in house, the average person will work approximately 2 – 3 hours per 8 hour day on actual work related tasks. Over the course of a 365 day year, the average worker will only work about 220 days. So, you can see quickly that the “annual sala…

Look around your office or place of business.

Assuming you’re not a landscaping company, does your office have a set of riding and push lawnmowers? Rakes and shovels and line trimmers? Mulch? How about weed killer? Probably not.

Why, because unless you…

It may be one of the most difficult things a business leader or supervisor must deal with – finding, training and retaining good talent. There are thousands of articles from HR experts on how best to go about this, but the fact remains, chances are your …

What if your business could hire someone for literally any marketing position you have available, and you would be accessing or working with someone that has 20 + years of experience? No matter which piece of the puzzle you feel you need, you would get e…

When I wore a younger man's clothes, the term success had so much meaning and connotation -- at the time, it meant being a highly paid, regularly applauded and selling lots of CDs as a professional rock star. Success was being a successful rock star, lau…

By Rodger Roeser, CEO, The Eisen Agency

As a human resources executive, you are at the heart of any organization. After all, it is you and your position that are, in large part, responsible for the success or failure of that organization. And, the way y…

By Rodger Roeser, CEO, The Eisen Agency

Let’s be honest, business can be tough. There are days even the most motivated and self driven feel like self driving right off the proverbial cliff. If you’re a small business owner or entrepreneur, it’s a must d…

How do you defeat America? Hint: It’s not militarily.

The grand divisiveness we are seeing across the globe is driven largely by the constant drumbeat of hyperbolic political rhetoric, sensational headlines and clickbait – designed to continually feed a…

By Rodger Roeser, CEO, The Eisen Agency

Restaurants can get mileage out of Earth Day in any number of ways. For instance, give away a branded reusable lunch bag or water bottle/mug with purchase. Advertise a special “Earth Day” menu featuring sustainabl…